Founded in 2005 by acoustic design engineer Tony Xu, SoundMAGIC design and manufacture award-winning headphones and earphones. By utilising the latest technology and best materials, SoundMAGIC are continuously improving and updating these products based on customer feedback.

With awards and recommendations from What Hi-Fi?, Stuff magazine, T3, Trusted Review and AV Forums, SoundMAGIC headphones deliver immersive sound quality, outstanding durability and stylish aesthetics, consistently outperforming similar products from established competitors. 

SoundMAGIC’s range of headphones is extensive and growing all the time! Our flagship earphones, the E Series, are fun and exciting, while producing clarity and definition rivaling earphones twice the price. The P Series comprises of on-ear headphones that are perfect for the daily commute or a session in the gym. For serious at-home listening, the HP series deliver high fidelity sound that will satisfy any audiophile.